Things You're Doing On Social Media That Need To Stop
Social media is an extremely great tool, but it has to be used properly in order to be effective. Using social media the wrong way can do more harm than good for your company, and far too often we see companies mismanaging their social media.
Today Marshmallow Advertising going to talk about a few common social media mistakes that need to stop.
- Overloading On Hashtags
Hashtags can be very useful if they’re used in the correct way. However, if they’re used incorrectly, they’ll do a lot more harm than good. Few things are more cringe-worthy than a social media post that has more hashtags than actual text. Doing this may go off spam alerts for everyone, preventing them from taking you seriously. It causes you to look desperate, instead of organic.
- Using The Same Content For Different Platforms
Different platforms have different needs. You have to tailor your social media content to be platform-appropriate. For example, Twitter has a character limit. Instagram doesn’t enable links outside of your company’s “bio” section, and also the ads that you simply run. Sharing something humorous may appear weird on a platform like LinkedIn. The list goes on, and you need to make adjustments as necessary.
- Handling Negative Feedback In The Wrong Way
While it’s a pleasant goal to figure towards, realistically, your feedback won’t all be positive. For some purpose, somebody is going to grant you a piece of negative feedback. This is part of the deal once you run a business, and the way you reply to this negative feedback is extremely necessary. It’s a good chance to start to turn around their experience, and it’ll do a lot to outline who you’re as a business person.
- Sharing Content Without Fact-Checking
The internet is a big, dark place, and there is a lot more information out there than there’s truth. If you come upon a particularly juicy piece of information that you simply assume your followers may be interested in, you are on the right track.
Sharing content that is inaccurate or untrue makes you either lazy or dishonest. Either way, it’s not good. Your customers trust you to do your due diligence altogether aspects of your business.
- Forgetting Landing Pages For Social Campaigns
If you’re outlay resources on social media campaigns, you must have mechanisms in place to exploit your success. You need to make extremely specific landing pages similar to every social media campaign that you simply run.
That way, when people click on your call-to-action, they’re brought to precisely the right place, with nothing standing between them and conversion.