What Types of Content are Shared Most on Social?

Content is a tremendously broad concept that everyone uses every day without extremely defining it. The focus on content relevance is normal. It has a lot to do with the increasing attention to the informative needs of the customer in a two-way world where they search the content that they need at that time.

Let’s dive deeper into what types of content are most shared on social media in order to provide more insight into how to maximize engagement, and maybe, just maybe, go viral with your campaign.

Visual Content

According to Buffer, tweets with images are again tweeted 150% more than tweets without images. From a practical standpoint, a video or image stands out on a news feed. Adding visual content increases the dimensions of the post and attracts attention to the headline

Compelling Headlines

The headline of your shared content is the most important factor in whether or not a viewer clicks on that content. A compelling headline does two things:

  • Summarizes the content
  • Sells the content

Some content writers spend as much time writing the headline as they do writing the body of the post. The best headlines are either focused on long-tail keywords or filled with eye-catching creative language.

Quality Content

In order for content to get shared, consumers have to love it, and consumers love content that meets needs, solves problems, and satisfies wants. Before you share content, determine the value that piece of content will add to your consumers day-to-day.

Motivating Call-to-share

Shareable content should give consumers a reason to share that content. Sometimes having quality content is not enough. I may read a good article about hygiene, and I may really like it, but that does not mean I am going to share that content on my Facebook page.

The reality is that quality content does not always equal shareable content. Though quality and shareability intersect, a consumer may need some extra motivation to share a piece of content.


In the end, if your business builds a social media marketing strategy on sharing quality content that your target consumer will love, then you will succeed in the digital market.