Effective Email Marketing Strategies

If you are passionate about building relationships with customers, increasing brand awareness, & generating additional leads, email marketing is that the perfect solution for you. According to Exact Target, most consumers check their emails daily and most consumers have made a purchase as a result of an email marketing message.

Here, Marshmallow Advertising explains an overview of some of the most common types of emails used by businesses and how they can be used to further your marketing initiatives.

Stand-alone Email

The simple stand-alone email focuses your audience’s attention on one call-to-action, with the goal typically being to send them to a landing page.

Some of the benefits to this type of email marketing are its:

  • Easy to build format
  • Minimalistic design
  • Clear call-to-action

Limited design skills are required to make a stand-alone email, and also the text essentially contains the same info because of the corresponding landing page on your website.

Lead Nurturing Email

A lead nurturing email is all about timing. When initially seeking info regarding your product, many people aren’t able to buy. A lead nurturing email offers you an opportunity to warm up your lead to the idea of buying your product.

Once anybody engages in a proposal, a series of emails will be sent over the course of a number of weeks in an effort to pull them more down the sales funnel. Once producing together a lead nurturing campaign, you need to create relevant emails specifically targeted support on the action your lead took.

Email Newsletter

The main purpose of an email newsletter is to extend brand recognition. When a website visitor signs up for a company’s email newsletter, they come to anticipate its arrival, which makes it more likely they will stay up-to-date with company news.

The format for email newsletters permits you to incorporate a wide variety of information & gives you a chance to repurpose content, like blog posts and white papers. You can even promote time-sensitive offers or business events.

Email Digest

An email digest provides an outline of existing information. Your digest might include a compilation of the month’s top-performing blog posts or data that may be of interest to your audience.

Email digests work great because they are:

  • Easy to put together
  • Have a clear timeframe
  • Share your most exceptional content

Now that you simply have a good understanding of the various email marketing strategies available to marketers, it is time to start figuring out that one makes sense for your brand.