How to Optimize Your Google Ad Copy

Optimized Headings

This is one of the primary rules of making optimized Google ad copy. Your headings are crucial. Don not do them the disservice of forgetting this.

There is no finer waste of your hard-earned marketing budgets than not utilizing the headings within the Google ad found out properly. One of the foremost straightforward ways of boosting your ad quality is by ensuring that your heading 1 contains, or consists of, the keywords that your account is targeting within this ad group.

Break Down Your Ad Copy into the Key Factors

Your ad copy messaging is significant when it involves connecting together with your audience. So it must resonate with them; whether that’s by addressing a pain point that’s understood to be a commonality, offering benefits that separate you from your competitors, or offer that is likely to entice audiences into converting.

Your ad copy should be as relevant as possible to what your audience is trying to find. There are no right or wrong thanks to creating content for PPC, but there are best practices when it involves structuring your ads.

Ideally, in each ad your users are going to be ready to discern these main aspects:

  • Product/Service Features
  • Business USPs

Call To Action

Use Appropriate Call to Actions

More usually than not, your ads can have Call To Actions (CTAs) that inspire users to click through onto your landing page & convert.

For some industries, just like the law industry, for instance, ad copy is best spent promoting the actual business-specific USPs instead of an unnecessary CTA, as users are already in-market for a lawyer if they’re checking out these services.

A/B Testing

While this is usually not strictly optimizing at the point in time, A/B testing could also be a basic part of optimization. Especially when it involves finding the message that works the simplest for your intended audience.

By A/B testing multiple variations of your ad copy, you’ll run these to your users, and check their effectiveness after giving the ads enough time to exit the training phase and start generating insightful data.