Text content is one of the powerful tools that designate product value to customers, increase engagement, and solve several other business marketing challenges.
Now you’ll be able to often hear that people don’t read enough & they are a lot of fascinated in the information presented in the variety of photos & videos. Undoubtedly, visual content is incredibly descriptive and well-liked among users. However, the majority of visual info is accompanied by captions, hashtags, & descriptions that are, texts in several formats.
Types of information got to be enclosed in a content plan to not only attract users, but also maintain their interest, inspire trust, and switch potential customers into real ones.
Informational Content: Brings Benefits and Builds Trust
Informational content doesn’t sell directly however it serves to attract and “warm-up” the target audience: it creates an idea concerning the company and its services, demonstrates new or complicated products, explains the advantage of their purchase, and keeps followers upon the corporate news.
These are company general news, new product presentations, press releases, strategic vision, coming events, ratings, etc.
It includes interviews with professionals, opinions of market leaders and specialists, analytical materials, successful cases, posts explaining tough terms in a language that’s understandable for the consumers.
This category includes info about the company: history of origin, mission & goals, successes & achievements, employees qualification, showing awards, diplomas, and certificates.
It includes product & service reviews, lists of top products, the outline of product characteristics, thematic collections, checklists, Q&A posts, and helpful tips.
It includes step-by-step instructions, secrets, master classes, and tips & tricks on how to use products & services
Selling Content: Makes Readers Need to Position an Order
Selling posts determine the tasks or problems of the audience and provide solutions with the help of certain products and services. The goal of selling content is to encourage users to require conversion actions once reading it.
To achieve targeted actions, the commercialism post authors use special methods. For instance, one of the classic formulas for writing selling texts is AIDA. AIDA stands for Attention, Interest, Desire, & Action.
Selling content isn’t limited to texts with specific product offers. This additionally includes:
Posts showing the most-liked products or seasonal highlights
Information about promotions,discounts & other offers restricted in time
Reviews of real customers, who are satisfied with the standard of the products & services
Entertainment Content: Engages and Brings Positive Emotions
Most of the users be a part of social platforms mainly for recreation. They need to read something positive & fun, which might cheer them up and create the need to share the post with their friends. This is often what you need to keep in mind when making entertainment posts.
This type of content isn’t used to sell directly, it works in a completely different way. Extremely interesting posts become “viral”, that is, they quickly spread through reposts and popularize your teams on social networks. Entertainment content could include “ambient” posts, interesting facts, “bad” recommendations, memes, funny captions, and comments to photos and videos related to your products & services.
Plan your posts so they meet your goals, and use services like Marshmallow Advertising to easily spread your company’s content among all well-liked social platforms.