Media Planning & Buying
MEDIA PLANNING & BUYING
Marketing and media strategy that wins!
Marshmallow Advertising is a full service media planning and buying agency that not only brings result oriented marketing strategies to create brand awareness and better marketing preposition. We have a history of launching brands and making them successful through our media planning that is totally based on data and research.
The company offers traditional advertising services, television, radio and other media buying services with their years of experience in this field. Our variety of clients from every industry makes us the best media agency.
We offer you the best rates to advertise your brand on any TV channel, Newspaper, Magazine, Radio FM. But media planning and buying isn’t only about rates. We ensure that every penny you spend has it’s worth. Every second of the time you buy and every centimeter of the print space you buy has a meaning.
Our media team is extremely resourceful and comes with a vast experience of successful campaigns!
We at Marshmallow Advertising Agency, take a variety of key parameters into consideration like market competitiveness, current events, buying and purchasing, etc. while selecting the right media channels for the companies. By investing valuable insights gleaned from the media designing data, we negotiate & get ad space across multiple channels for the success of the campaign.
We do not solely devise creative media plans for all aspects of marketing communications, however, also give strategic recommendations to drive client acquisition.
We work closely with businesses to spot the key objectives and goals of the campaigns. Once the target is clear, we have a tendency to do marketing research to project prices and verify the proper media for the campaign.
Determining Media Mix
By deciding the most effective media combination as per business objectives, we have a tendency to empower businesses with media to spend & planning data to assure a good ROMI.
Segmentation & Targeting
Defining a section of clients supported their unique characteristics is dominant. From demographic segmentation to behavioral segmentation, we holistically assure target market segmentation to increase brand interactions.
It is imperative to see how to assign funds cost-effectively on which media to provide profitable outcomes. Do we work on the key aspects i.e. Which option reaches the largest audience? How often will it reach the audience? What is the budget authorization of every media, etc.?
Evaluating the effectiveness of every media channel, keeping in mind the business objective, is integral in successful negotiations and advantageous placement. We perform in-depth research and careful planning to make relevant media choices and help businesses achieve advertising objectives.
Negotiating & Buying Strategy
Our certified professionals do their best to secure a profitable ad space among the budgeted quantity. Businesses will establish whom to advertise with, get calculable expenditures, and make sure the effectiveness of the media delivery.
Monitoring & Optimizing Ad Performance
We constantly monitor the ads throughout the campaign cycle and ensure that every ad is optimized. If the results aren’t meeting the initial objectives, we tend to always be ready to modify the media strategy as per the ad performance. Our team regularly responds to customer behavior and competitor activities to ensure good performance.
Post Campaign Evaluation
We review statistics & granular reports to ascertain the performance of the campaign. We provide relevant knowledge to the companies about how the target audience interacted, evaluate the return on investment, examine correlation and dependence patterns to make sure transparency in the method.
Reporting & Analysis
After everything is implemented successfully, it’s time to analyze how successful the media plan was. To ensure this, we have a tendency to assess the results to know however so much we've got met the media objectives. The undefeated implementation of the media setup can verify future media plans.
Marshmallow is the creative advertising and marketing agency. Creativity, Innovation and Passion is the beauty of the Marshmallow team. read more>>