Marshmallow

Media Planning & Buying

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Media Planning & Buying

Media Planning and buying covers the huge part of what we do. Media planning is a strategy that is used by businesses to help their future prospects through their buyer journey. Our media experts analyze your market and study your target audience. The most important part of media planning is researching the prospects. Once we know who your ideal consumer is we do a thorough research. We study their likes/dislikes and the places they hang out.

After getting to know your ideal consumer, we create content that will help them in their buyer’s journey. This media content includes: TVCs/DVCs, social media campaigns, newspaper ads etc.

After Media planning we create cost effective media buying strategies keeping in mind your company’s resources. We provide the best rates in media buying because we know the media industry very well.

There are three types of media platform in which we provide our services:

media
Print Media
Print media advertising mostly includes newspaper, magazines, and brochures. If your target audience likes to read, this is the best platform to advertise your product/service. In the early days of advertising, print media used to be the most common medium for advertising but nowadays only a handful of people prefer reading.
Electronic Media
Electronic media is a powerful medium to use when attracting new clients. You can increase brand awareness using TVCs or Radio ads because no matter who your audience is, chances are you can reach them through electronic media.
Digital Media
Digital media includes all the social media platforms that can be excessed through mobile phones or tablets. Your brand can use this medium to promote your product/service using engaging content. Digital media advertising is the perfect way to reach your target audience because it is designed just for that purpose.

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Our purpose is to build solutions that remove barriers preventing people from doing their best work.

Melbourne, Australia
(Sat - Thursday)
(10am - 05 pm)