TVC Production

TVC production is a kind of advertising within which goods, services, organizations, ideas, etc. are promoted via the medium of television. Advertising revenue provides a major portion of the funding for many privately-owned TV networks. During the 2010s, the amount of commercials has grown up steadily, although the length of every commercial has diminished.

The principles of TVC production:

• Key message
• Single-minded: Should deliver only one message
• Brand association: Can be associated with a brand or Can be correctly recalled
• Unique: Could not be copied
• Purchase intention: Chance of purchase after seeing the Ad created