Advertising agencies in Lahore

Advertising agencies in Lahore

Our agency involves individuals with specialized skills and information who are well versed in marketing, advertising, and client behavior. We use the following steps for the process of creation:

The SWOT analysis of the product & the company

Before analyzing a way to make an advertisement that converts into best results, we begin by performing a thorough and intensive analysis of the strengths, weaknesses, opportunities, and threats for each, the company & the product that is to be advertised.

Research the market, the competition, your audience

We cannot consider ourselves ready to make an advertisement without conducting proper research on some important factors your campaign depends on. It is very important to know the market & its behavior. We find out how they advertise their products and try not to copy their campaigns. Then we have a tendency to come up with something new, something out of the box, something that will make your audience convert into clients.

Identify target audience

Identify who is more likely to buy your products or services? They are seemingly united by some common characteristics, like demographics & behaviors. As we develop a target audience definition, don't be afraid to get highly specific.

Select channels

We will be able to narrow your search to some specific channels of media distribution suitable for your campaign. For instance, if we are targeting people who are known to spend a lot of time on social media, we would channel your efforts into designing suitable ads for social media & of course, choose the most appropriate channels of those types.

Brainstorm for fresh ideas

Take all the information we manage to gather up to this step regarding your products and your targeted audience. Think also about the delivery channels we have chosen for your ads. Based on your findings, we start brainstorming for fresh and creative new ideas for your campaign.

The design process

Obviously, this is the toughest part of the entire advertisement creation method. Everything we did until now, each other previous steps, prepared us for this one. Now, it’s time to put our creativity to work and actually comes to the design.

Deliver advertisements

Once the designs are able to be delivered online, we begin your campaign supported on your selected delivery channels. At this point, we define your budget and select the criteria on which you are going to publish your banners on each channel in particular.

Quantifying and analyzing the results

This is also an important step, maybe the most important of all. After your campaign has finished, we start analyzing how your audience reacted to it and whether or not the entire process was a successful one.

About Us

Marshmallow is the creative advertising and marketing agency. Creativity, Innovation and Passion is the beauty of the Marshmallow  team. read more>>

Contact Us

Our Location