Media Buying


Our goal is to spot and get ad space on channels that are relevant to the target market audience at the best time, for the least amount of money. It is a method utilized in paid marketing efforts. With the media setup established, media consumers connect with their counterparts across the agreed-upon media sites. These are usually sales executives, whose responsibility it’s to search out relevant advertisers. These 2 parties discuss placement, time, and cost.

Media buying is that for taking a commercial, or newspaper ad, or different sales message and obtaining it viewed by the meant audience. Media buyers usually use the subsequent ways to execute media plans:

  • Manual bidding: Bidding on ad area and managing bids directly through an ad platform like AdWords.
  • Programmatic buys: AI and algorithmic rule enabled period bidding on ad space that matches client profiles.
  • Direct buys: When a media buyer hash out ad rates and run times with a selected advertiser.

Our media buyer links the ad to the meant audience so as to create the ad effectively. These ads are meant to sell a product and should be revealed on TV, online, in newspapers, or in magazines. The media buyer negotiates the worth and placement of the ad for the advertisers.

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Marshmallow is the creative advertising and marketing agency. Creativity, Innovation and Passion is the beauty of the Marshmallow  team. read more>>

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