Media buying is that for taking a commercial, or newspaper ad, or different sales message and obtaining it viewed by the meant audience. Media buyers usually use the subsequent ways to execute media plans:
- Manual bidding: Bidding on ad area and managing bids directly through an ad platform like AdWords.
- Programmatic buys: AI and algorithmic rule enabled period bidding on ad space that matches client profiles.
- Direct buys: When a media buyer hash out ad rates and run times with a selected advertiser.
Marshmallow is the creative advertising and marketing agency. Creativity, Innovation and Passion is the beauty of the Marshmallow team. read more>>