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Video production is that the method of producing video content for TV, home video, or the internet. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in the videotape, or as computer files stored on optical discs, hard drives, magnetic tape, or memory cards instead of on film stock.

There are 3 stages of video production:


Pre-production involves all that of the design planning aspects of the video production method before filming begins. This includes scriptwriting, scheduling, logistics, and alternative administrative duties.

Production (also known as principal photography)

Production is the phase of video production that captures the video content and involves filming the subjects of the video.


Post-production is that the action of selection combining those video redaction through video editing into a finished product that tells a story or communicates a message in either a live event setting or when an event has occurred (post-production).

Marshmallow Advertising Agency provide one of the best Video Production services in Pakistan. In order to create excellent Video Production, Documentary Production, TVC Production, we work with creative producers. Our Video production households unique approach and is compiled as per your requirements.

There is not a singular type of vogue that’s used for each quiet video content captured. Instead, style changes look at the sort of video being created, and also the desired tone and message of the video.

Tripods for a stable shot
Hand-held for a more energetic and overstrung feel - usually wont to depict natural movement
Non-leveled camera angles see Dutch angle
Whip pan and Whip zoom
Vertical motion shots employing a jib or crane usually within the starting or ends of videos/
Steadicam for sleek movement and trailing shots at slower speeds like moving through rooms or following actors and action. 3-axis stable gimbal for sleek motion shots at any speed.
The gimbal compensates for the camera operator's movements a lot however through electronic motors rather than through inertia.

We increase engagement, build trust and provide value with high-quality video production content.



Our purpose is to build solutions that remove barriers preventing people from doing their best work.

Melbourne, Australia
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