Marshmallow Advertising

Some 2D Animation Tips And Tricks

We’re not just a marketing company, we’re part of the team.

It’s essential for creators to craft visually captivating characters that instantly captivate the viewers, enticing them to watch with curiosity. For those who are venturing into the world of 2D animation, adhering to these fundamental principles makes the journey of mastering two-dimensional animation more accessible. At Marshmallow Advertising Agency, we are dedicated to the art of animation. Our talented team stands ready to craft a diverse range of animations, tailored to your brand’s unique requirements. Numerous companies have entrusted us with the creation of captivating animations to bolster their brand’s presence and promotional efforts.

Creating captivating 2D animations is an art that fuses creativity, technical prowess, and an unwavering attention to detail. Whether you’re taking your first steps in animation or you’re an adept animator, here are some invaluable tips and tricks that parallel the expertise of Marshmallow Advertising Agency to enhance your 2D animation craftsmanship:


Storyboarding – The Blueprint of Your Vision

 Just as we at Marshmallow Advertising Agency meticulously plan media campaigns, start your animation journey with a well-crafted storyboard. It serves as the blueprint for your animation, helping you chart the course of your story and choreograph action sequences with precision.

Keyframes – The Artistic Skeleton

 Just as our team crafts the most essential media placements for optimal impact, employ keyframes to define critical poses and moments within your animation. This establishes the timing and fluidity of your characters or objects’ motion.

Ease In & Out – Realistic Transitions

 Just as in advertising, where abrupt changes can jar your audience, remember that real-world objects don’t start or stop instantaneously. Inject a touch of realism by employing ease in and out, adjusting the timing and spacing between keyframes to create a more organic and pleasing motion.

Anticipation – Setting the Stage

 Just as we anticipate market trends and audience behavior, introduce anticipation before major actions in your animation. This subtle precursor can be a gentle movement in the opposite direction, priming your viewers for the main action.

Squash & Stretch – Breathing Life into Characters

 Just as we understand the art of making your message dynamic and impactful, apply the squash and stretch principle to imbue your characters or objects with flexibility and vitality. It’s a fundamental technique to convey weight, impact, and exaggeration.

Secondary Action – Layered Realism

Like our approach to media buying, where we consider secondary actions to enhance campaigns, include secondary actions in your animation to infuse depth and dynamism. These actions complement and bolster the primary action, such as the flowing of hair as a character runs.

Overlap & Follow through – Realism in Motion

 Similar to how we ensure that campaigns don’t all come to a sudden halt, use overlap and follow through to lend a realistic touch to your animations. It’s akin to a character’s clothing or hair continuing to sway even after they’ve stopped moving.

Staging – Directing the Viewer’s Focus

 Just as in media campaigns, staging plays a pivotal role. Ensure that your main subject is clear and not obscured by other elements. Employ composition and camera angles to guide your viewers’ attention with finesse.

Exaggeration – Amplify Expressions

 In the realm of advertising, we know that subtle nuances can make a significant impact. Similarly, don’t shy away from exaggerating movements and expressions in your animations to make them more engaging and expressive.

Timing – A Pacing Symphony

 Timing is a conductor’s baton in animation, much like in our media campaigns. Experiment with various frame rates and timings to achieve your desired effect. The tempo can be a powerful tool to shape the mood of your animation.

Consistency – A Coherent World

 Just as in advertising, where brand consistency is vital, maintain consistency in character design and proportions throughout your animation. This provides a coherent and believable world for your audience.

Use Reference – Learning from the Real World

 Just as we draw insights from market research, reference real-life footage when animating complex movements or actions. This will help you grasp how objects move and behave authentically.

Practice – The Path to Mastery

 Practice is the crucible in both animation and advertising. The more you animate, the more your skills will refine, and your unique style will flourish.

Get Feedback – Constructive Critique

 Don’t hesitate to seek feedback, much as our clients rely on us for data-driven insights. Constructive criticism from peers or mentors can be a beacon for improvement.

Software & Tools – The Animator’s Arsenal

 Just as we use a variety of tools for media buying, familiarize yourself with 2D animation software. Experiment with different tools to discover what suits your style and needs best.

Storytelling – The Core Narrative

 While the technical facets are essential, much like in advertising, the core focus of your animation should be storytelling. Ensure that your animation conveys a message or narrates a compelling story that captivates your audience.

Sound Design – The Auditory Palette

 Just as in media campaigns, where sound design can be a game-changer, remember that proficient sound design can significantly enhance your animation. Pay attention to audio elements, including music, sound effects, and dialogue.


In both animation and advertising, creativity knows no bounds, and these tips and tricks serve as your foundation. Just like Marshmallow Advertising Agency continually evolves in the ever-changing media landscape, don’t hesitate to experiment and mold your distinctive style as an animator.