Advertisements play an important role in the everyday choices we make, whether we admit it or not. They are designed to catch our attention and influence our behavior, often without us even realizing it. Advertisements are everywhere, from billboards and magazines to social media and television.
Here are 7 fun facts about advertisement that we think everyone in today’s world should know:
An average person sees around 4000 to 10000 ads in a single day:
According to marketing experts, an average person sees anywhere from 4000 to 10,000 ads a day. Our world is surrounded by ads. We see ads when we are driving back home from work, we see ads online when we are scrolling through our social media and even when we are watching our favorite show with family on the TV. This may be surprising to many but the constant bombardment of ads has developed a filter in our subconscious. This filter tunes out all the noise of ads. This is one of the reasons why it has become extremely difficult for marketers and copywriters to grab the attention of their audience.
World’s most expensive commercial:
World’s most expensive commercial cost $42 million and was directed by the director of “The Great Gatsby”. The aim of the commercial was to position Chanel No. 5 perfume as a luxurious and aspirational product that could transport the wearer to a world of romance and glamour. Despite the high cost of production, the commercial was widely praised for its cinematic quality and emotional resonance, and it went on to become a huge success for the brand.
First Ever Newspaper Ad:
The first ever newspaper ad was published in 1704 by Boston Newsletter. The ad was published by a real-estate company selling a piece of real-estate on Oyster Bay, Long Island. It is worth noting that advertisement in those days was not much evolved. They used a very simple and straight forwarded tone without the help of any visual and image. The ad was a simple text-based announcement that read: “The Oyster Bay, on Long Island, in the Province of New York, is to be sold by Samuel Sewall. Enquire of the Printers hereof.”
World’s first advertising agency was not established until the mid-nineteenth century:
The world’s first advertising agency, called Volney B. Palmer, was established in Philadelphia in 1841. It was the first advertising company. It worked as a broker between newspapers and advertisers looking to advertise their product or service. Technically, it was the first media buying agency which sold media space to different advertisers. The agency played a major role in the growth of the advertising industry in the United States. By the end of the 19th century, there were over 2,000 advertising agencies operating in the country.
Why do the hands on watch commercial always rest either on 10:10 or 8:20?
It is as interesting as it is weird. One reason is that these positions create a symmetrical and aesthetically pleasing arrangement of the watch hands on the face of the watch. The position of the hands at 10:10 or 8:20 creates an inverted V-shape that draws the viewer’s eyes to the center of the watch face and highlights the brand logo. It also allows them to showcase the additional features such as a date window located on most watches.
Coca Cola’s crazy branding:
Did you know that Coca Cola’s logo is recognized by 94% of the world’s population? This remarkable level of brand recognition is due in large part to Coca-Cola’s long history of marketing and advertising, which has helped to make the brand a household name. According to some marketing experts, Coca Cola spends more money on advertising than Microsoft and Apple. The company’s logo has remained unchanged for over a century, which has helped Coca Cola develop a strong brand identity. Today, Coca-Cola continues to be a global leader in the soft drink industry, with a loyal following of fans around the world.
Super Bowl is the biggest event for the advertisers:
Super Bowl is the annual final play-off game of the National Football League to determine the league champion. It is considered one of the biggest events for advertisers, with a 30-second commercial costing an average of 6.5 million in 2023. Super Bowl ads are often more memorable than the game itself. In fact, according to a study by Nielsen, 80% of Super Bowl viewers say they watch the game as much for the ads as for the game itself.